In this certification, you'll learn how Walmart Connect and VIZIO together form a differentiated Connected TV (CTV) solution for national brand advertisers.
You'll build a foundation in CTV vocabulary, market forces and medium delivery. You will also see how VIZIO's smart TV operating system, ACR viewing signals and owned inventory combine with Walmart's first-party shopper data and closed-loop measurement to reach the right households. This combination of signals and data helps draw the line between investment and results.
Designed for national brand advertisers, agency partners and Walmart Connect associates, this certification shows how VIZIO-led CTV with Walmart Connect turns living-room attention into measurable growth at Walmart.