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25 results returned
  • Store Attribution for Sponsored Search

    In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.

    • All Campaigns page and out-of-budget functionality

      This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.

      • Duration 15m
      • Beginner
    • All Keywords for campaign optimization

      The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.

      • Duration 10m
      • Rating 5.0
      • Beginner
    • Auction pricing for Walmart Onsite Display Best Practices - Feb 14

      This webinar is designed to help you to learn about auction pricing best practices and optimization recommendations for Walmart Onsite Display campaigns. This webinar and Q&A covers Walmart Onsite Display auction pricing best practices and optimization recommendations.

      • Duration 50m
    • Auction pricing for Walmart Onsite Display - Feb 8, 2024

      Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns. This webinar...

      • Duration 40m
    • Auction pricing for Walmart Onsite Display - Feb 7, 2024

      Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns. This webinar...

      • Duration 40m
      • Rating 5.0
    • Walmart Onsite Display certification

      Training on Walmart Onsite Display advertising that includes platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.  

      • Path
      • Rating 5.0
      • Credential
    • Brand Shop and Shelf

      Brand Shop and Shelf are designed to give brands of every size a highly visible, always-on presence on Walmart’s site and app. You can build these free, self-serve pages on the Walmart Ad Center Shop Builder.

      • Duration 20m
      • Rating 5.0
      • Beginner
    • Sponsored Videos measurement capabilities

      This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...

      • Duration 15m
      • Beginner
    • Display Training for Client Agencies

      Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results. This...

      • Path
      • Beginner
    • Dynamic bidding

      This course introduces dynamic bidding for Sponsored Products - a smart bidding feature designed to save time and effort, optimize bid prices to help boost conversions and optimize ad spend. You'll learn about what dynamic bidding is, how and when...

      • Duration 15m
      • Beginner
    • Sponsored Brands certification

      Training on Sponsored Brands advertising from planning through optimization--including elements such as product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting options.  

      • Path
      • Rating 5.0
      • Credential
    • Sponsored Products certification

      Training on Sponsored Products advertising from planning through optimization--including elements such as goal setting, ad placements, bids, budgets and reporting.

      • Path
      • Rating 5.0
      • Credential
    • Sponsored Videos certification

      Training on Sponsored Videos advertising from planning through optimization--including elements such as product eligibility, creating and uploading video assets, campaign creation, performance optimization and reporting options.

      • Path
      • Rating 5.0
      • Credential
    • Display Auction (April 2023)

      Display Auction is a significant advancement in Walmart Connect media buying that lets you bid on available Walmart Onsite Display inventory, then quickly and easily launch and manage your own campaign. This webinar walks you through all aspects of Display...

      • Video
      • Duration 45m
      • Beginner
    • Variant bidding

      This course introduces variant bidding and how it enables advertisers to promote any item within their catalog for their Sponsored Products campaigns. This course is for an external learner.

      • Duration 15m
      • Beginner