Walmart Onsite Display via the Walmart Ad Center - March 18, 2024
This webinar provides Walmart Onsite Display auction pricing best practices and optimization recommendations and includes a walkthrough of the platform.
All Activities
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Store Attribution for Sponsored Search
In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.
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Brand Shop and Shelf - Onsite Display - March 7, 2024
This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.
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Brand Shop and Shelf for Marketplace Sellers
This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.
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All Keywords for campaign optimization
The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.
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Auction pricing for Walmart Onsite Display Best Practices - Feb 14
This webinar is designed to help you to learn about auction pricing best practices and optimization recommendations for Walmart Onsite Display campaigns. This webinar and Q&A covers Walmart Onsite Display auction pricing best practices and optimization recommendations.
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All Campaigns page and out-of-budget functionality
This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.
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Auction pricing for Walmart Onsite Display - Feb 7, 2024
Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns. This webinar...
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Auction pricing for Walmart Onsite Display - Feb 8, 2024
Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns. This webinar...
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Walmart Onsite Display - Auction Pricing Overview for Managed Serve Advertisers
This webinar was presented on January 30th, 2024 to managed serve advertisers to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. Presentation deck is included as a downloadable below. In April 2024, Walmart Connect will...
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Walmart Connect Academy Ad Certification in Walmart Onsite Display
Training on Walmart Onsite Display advertising that includes platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.
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Brand Shop and Shelf
Brand Shop and Shelf are designed to give brands of every size a highly visible, always-on presence on Walmart’s site and app. You can build these free, self-serve pages on the Walmart Ad Center Shop Builder.
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Sponsored Videos measurement capabilities
This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...
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Display Training for Client Agencies
Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results. This...
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Dynamic bidding
This course introduces dynamic bidding for Sponsored Products - a smart bidding feature designed to save time and effort, optimize bid prices to help boost conversions and optimize ad spend. You'll learn about what dynamic bidding is, how and when...
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Lookalike targeting for Display campaigns
This course contains the steps that walk you through how to create a Lookalike audience. This course is intended for our external partners.
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Walmart Connect Academy Ad Certification in Sponsored Videos
Training on Sponsored Videos advertising from planning through optimization--including elements such as product eligibility, creating and uploading video assets, campaign creation, performance optimization and reporting options.
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Walmart Connect Academy Ad Certification in retail media
Foundational knowledge on Walmart Connect’s retail media advertising solutions, including onsite, offsite, in-store and omni capabilities.
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Walmart Connect Academy Ad Certification in Sponsored Products
Training on Sponsored Products advertising from planning through optimization--including elements such as goal setting, ad placements, bids, budgets and reporting.
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Walmart Connect Academy Ad Certification in Sponsored Brands
Training on Sponsored Brands advertising from planning through optimization--including elements such as product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting options.
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Display Auction (April 2023)
Display Auction is a significant advancement in Walmart Connect media buying that lets you bid on available Walmart Onsite Display inventory, then quickly and easily launch and manage your own campaign. This webinar walks you through all aspects of Display...
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Variant bidding
This course introduces variant bidding and how it enables advertisers to promote any item within their catalog for their Sponsored Products campaigns. This course is for an external learner.
