Learn how Closed-loop Measurement with Walmart Connect helps you measure the impact of your campaigns, provides deeper insights into Walmart customer behavior, and delivers automated campaign reporting.
Training on creative best practices in Walmart advertising including the essentials of Walmart's branding guidelines for effective ads across platforms and placements and the primary functions of the Creative Builder tool.
The Walmart DSP Certification, created in collaboration with The Trade Desk, offers an in-depth overview of the value and benefits of Walmart DSP. You will learn media planning, how to set targeting strategies, and how to analyze measurement and reporting...
This course introduces dynamic bidding for Sponsored Products - a smart bidding feature designed to save time and effort, optimize bid prices to help boost conversions and optimize ad spend. You'll learn about what dynamic bidding is, how and when...
In this free webinar, you’ll learn more about upcoming product launches and Q3 updates to our FY25 roadmap presented by our product experts. We’ll cover: Q3 updates to our FY25 roadmap highlighting new and upcoming product launches and enhancements. How...
Training on Sponsored Products advertising from planning through optimization--including elements such as goal setting, ad placements, bids, budgets and reporting.
Training on Brand Shop and Shelf that covers how to set up and manage Brand Shop and Shelf pages on the Shop Builder platform in Walmart Connect Ad Center.
This webinar provides Walmart Onsite Display auction pricing best practices and optimization recommendations and includes a walkthrough of the platform.
In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.
This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.
This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.
This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.
The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.
This webinar is designed to help you to learn about auction pricing best practices and optimization recommendations for Walmart Onsite Display campaigns. This webinar and Q&A covers Walmart Onsite Display auction pricing best practices and optimization recommendations.
Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns. This webinar...
Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns. This webinar...
This webinar was presented on January 30th, 2024 to managed serve advertisers to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. Presentation deck is included as a downloadable below. In April 2024, Walmart Connect will...
Training on Walmart Onsite Display advertising that includes platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.
This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...
Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results. This...
This course contains the steps that walk you through how to create a Lookalike audience. This course is intended for our external partners.
Foundational knowledge on Walmart Connect’s retail media advertising solutions, including onsite, offsite, in-store and omni capabilities.
