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Course catalog

Quick training courses on the latest and most used features in Walmart Ad Center.

10 results returned
  • Dynamic bidding

    This course introduces dynamic bidding for Sponsored Products - a smart bidding feature designed to save time and effort, optimize bid prices to help boost conversions and optimize ad spend. You'll learn about what dynamic bidding is, how and when...

    • Duration 15m
    • Beginner
  • Variant bidding

    This course introduces variant bidding and how it enables advertisers to promote any item within their catalog for their Sponsored Products campaigns. This course is for an external learner.

    • Duration 15m
    • Beginner
  • Sponsored Videos measurement capabilities

    This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...

    • Duration 15m
    • Beginner
  • All Campaigns page and out-of-budget functionality

    This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.

    • Duration 15m
    • Beginner
  • Display Training for Client Agencies

    Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results. This...

    • Path
    • Beginner
  • All Keywords for campaign optimization

    The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.

    • Duration 10m
    • Rating 5.0
    • Beginner
  • Display Auction (April 2023)

    Display Auction is a significant advancement in Walmart Connect media buying that lets you bid on available Walmart Onsite Display inventory, then quickly and easily launch and manage your own campaign. This webinar walks you through all aspects of Display...

    • Video
    • Duration 45m
    • Beginner
  • Store Attribution for Sponsored Search

    In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.