In this certification, you’ll learn to use Sponsored Products to help customers discover and purchase your products across Walmart’s site and app. Starting with the fundamentals, you’ll build an understanding of Sponsored Search ad types, search relevancy, retail readiness, targeting, bidding, eligibility and ad placements across the shopping journey.
As you progress, you’ll learn how to create and manage Sponsored Products campaigns using automatic and manual targeting, configure campaign settings and budgets, create ad groups, add items and manage keywords and bids. You’ll also learn how to optimize campaigns using Walmart Connect recommendations, alerts, automated rules, bulk operations and new-to-brand metrics.
Finally, you’ll learn how to use Sponsored Search reports, dashboards, attribution and measurement tools to interpret campaign performance and business outcomes. By the end of this certification, you’ll have an end-to-end understanding of Sponsored Products, from campaign planning and setup to measurement and optimization. You’ll be prepared to build, manage, measure, and improve campaigns that support your business goals on Walmart.
This certification is designed for advertisers, agencies and Walmart Connect partners who want to learn how to create, manage, measure, and optimize Sponsored Products campaigns in Walmart Connect Ad Center.