Discover how Walmart Connect helps advertisers reach shoppers at the moments that matter most across onsite, in-store, and offsite channels including DSP, CTV and Vizio. As Walmart Connect has evolved from a traditional retail media network into a commerce media company, advertisers can now engage customers across more channels and stages of the path to purchase. You will explore the commerce media landscape, understand Walmart Connect’s unique value proposition, and learn how to apply full-funnel brand, performance, and measurement solutions to drive measurable results.
This certification is designed for advertisers, agencies and partners who want to build a foundational understanding of Walmart Connect’s commerce media offerings and how to connect media investments to real business outcomes.