This certification focuses on Walmart Onsite Display advertising via the Walmart Ad Center and covers how to plan, launch and optimize campaigns.
Walmart Onsite Display ads appear on Walmart’s website on desktop and mobile, and on the Walmart app. These highly visual, precisely targeted digital ads can help advertisers build brand loyalty, promote new products, gain incremental revenue and convert new Walmart customers.
Advertisers can use Walmart Onsite Display to complement their Walmart Sponsored Search strategy and reach engaged customers at more points along the shopping journey. Onsite Display helps drive awareness and consideration by reaching shoppers on Walmart's site and app. For advertisers with a physical presence in Walmart stores, Onsite Display can also support broader omnichannel strategies by reinforcing brand messaging and encouraging purchases both online and in-store.
Note: To use Walmart Onsite Display, the advertiser must be a Walmart supplier with at least one brand registered with the Walmart Brand Portal.