This certification pairs two courses to build a complete, practical understanding of Walmart’s in-store advertising options. You’ll start with the strategic foundation including Walmart’s store scale and how in-store media fits into the Attract, Engage and Delight framework. From there, you’ll work through the full catalog of Store Ads placements including TV Wall, Self-Checkout, in-store Audio, department screens and experiential formats, along with the technical specs and eligibility requirements behind each one.

You’ll also learn about measuring results using Sales Lift, Brand Lift and Store Incrementality, so performance can be proven rather than assumed. For advertisers, that means faster, more confident format decisions and a shared vocabulary to plan a Store Ads campaign.