In this certification, you'll complete a series of courses designed to help you build the knowledge and skills needed to earn your Creative Essentials credential.
Great creative does more than capture attention—it helps customers discover products, connect with brands, and take action. Throughout this certification, you'll follow the creative journey from strategy to execution, learning how effective advertising comes to life across Walmart Connect.
You'll begin by exploring the principles behind high-performing creative, including storytelling, branding, messaging, photography, video, and the ART framework. Next, you'll learn how to bring those ideas to life using Creative Hub to build, validate, and submit Onsite Display creatives. Finally, you'll discover how creative adapts across onsite, offsite, social, and in-store environments, applying channel-specific best practices that help brands show up effectively wherever customers engage.
By the end of this certification, you'll have a practical understanding of how to create customer-centric, Walmart-ready creative that supports awareness, consideration, conversion, and sales.