In this certification, you will learn about the full lifecycle of planning, building, measuring, and optimizing high-impact digital campaigns using the Walmart Demand-Side Platform (DSP). Powered by Walmart’s first-party, closed-loop omnichannel data, this series equips you with the strategic frameworks and knowledge needed to connect with shoppers across every touchpoint of their buying journey, both online and in-store.
This certification is designed for advertisers and agency partners who want to leverage Walmart's rich first-party data to build high-performing digital strategies.