In this certification, you’ll learn to use Brand Shop and Shelf to help customers discover, explore and engage with brands across Walmart’s site and app. Starting with the fundamentals, you’ll build an understanding of how Brand Shop, Shelf and Custom Brand Experiences support different marketing goals and customer journeys.
As you progress, you’ll learn how to determine eligibility, register brands through Walmart Brand Portal or Supplier One and access Shop Builder. You’ll then learn how to create and customize Brand Shop and Shelf experiences using templates, sections, content modules and creative best practices. Finally, you’ll learn how to preview, submit, manage and measure these experiences using page statuses, dashboard actions, reporting tools and performance metrics.
By the end of this certification, you’ll be prepared to create, manage and evaluate Brand Shop and Shelf experiences that support your business goals on Walmart.
This certification is designed for advertisers, agencies, Marketplace sellers, Walmart suppliers and Walmart Connect partners who want to learn how to build and manage Brand Shop and Shelf experiences in Shop Builder.