Commerce Media Certification
Build a foundational understanding of Walmart Connect’s commerce media solutions and learn how to connect full-funnel media investments to measurable business outcomes across onsite, in-store and offsite channels.
Ad Certifications
The Walmart Connect Academy Ad Certification program will teach you strategies and best practices for advertising with Walmart Connect.
-
-
Store Ads Certification
This certification pairs two courses to build a complete, practical understanding of Walmart’s in-store advertising options.
-
Creative Essentials Certification
Training on creative best practices in Walmart advertising including the essentials of Walmart's branding guidelines for effective ads across platforms and placements and the primary functions of the Creative Builder tool.
-
Measurement and Reporting Certification
In this course, you will learn how to evaluate campaign performance across Sponsored Search, Display and DSP campaigns using key metrics and reporting tools. You will explore different types of reports, including Health reports, On-demand reports, Custom reports, and End-of-Campaign reporting, and understand when to use...
-
Walmart DSP Certification
The Walmart DSP Certification, created in collaboration with The Trade Desk, offers an in-depth overview of the value and benefits of Walmart DSP. You will learn media planning, how to set targeting strategies, and how to analyze measurement and reporting...
-
Brand Shop and Shelf Certification
Learn how to build, customize, manage and measure Brand Shop and Shelf experiences in Shop Builder to help customers discover and engage with brands across Walmart’s site and app.
-
Walmart Onsite Display Certification
Training on Walmart Onsite Display advertising that includes platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.
-
Sponsored Products Certification
In this certification, you’ll learn to use Sponsored Products to help customers discover and purchase your products across Walmart’s site and app.
-
Sponsored Brands Certification
In this certification, you’ll learn to use Sponsored Brands to help customers discover your products across Walmart’s site and app.
-
Sponsored Videos Certification
Learn how to set up a Sponsored Videos campaign in Walmart Connect Ad Center and prepare your campaign for launch. In this certification, you’ll complete a series of courses to learn how to prepare and validate video assets, use Video...
-
CTV Brand Outcomes Certification
In this certification, you'll learn how Walmart Connect and VIZIO together form a differentiated Connected TV (CTV) solution for national brand advertisers. You'll build a foundation in CTV vocabulary, market forces, and how the medium is delivered, then see how...
