This course helps technology partners confidently position, recommend and sell Walmart DSP on Walmart Connect's behalf. You'll learn how Walmart's first party, closed-loop data powers full-funnel measurement across upper, mid and lower funnel stages. The course also breaks down the demand facilitation process and the co-selling framework used between Walmart Connect and partner organizations. By the end, you'll be equipped to speak with advertisers about the value Walmart DSP delivers.