Negative Keywords

We're pleased to announce that negative keywords will be available to all Sponsored Products advertisers starting July 29th. Negative Keywords give advertisers greater control over campaign delivery by excluding irrelevant search terms, helping improve ad relevance, optimize budget, and drive stronger campaign performance.  

To help you get started with Negative Keywords, we're hosting a live webinar covering the feature, implementation guidance, and best practices. We're offering two opportunities to attend, please register for the session that best fits your schedule: