Walmart Connect hosted a webinar sharing key insights to help advertisers get ready for the upcoming holiday season. Designed for both new and seasoned advertisers, this session provides strategies to help drive visibility, engage customers, and spark sales for businesses of all sizes.
During this virtual session, the presenters covered several key areas:
- Holiday shopping trends: When and how Walmart customers shop, from early birds to last-minute gifters.
- Campaign planning tips by month: A step-by-step, month-by-month playbook to guide your campaign build, flighting, and budget planning.
- Full-funnel ad tactics that help drive results: How Sponsored Products, Sponsored Brands, and Sponsored Videos work together to drive awareness and conversion.
- Real-world examples: How real brands activated during seasonal moments to unlock meaningful results, even starting from scratch.