Ready, set, sparkle: Prep your Holiday campaigns with Walmart Connect

Last year, U.S. holiday retail sales soared to $994.1 billion*, with Walmart customers starting their gift research more than three weeks before the season even began**. This year, make sure your brand shows up when they’re ready to buy. 

Whether you're new to Walmart Connect or looking to re-engage, this webinar is built to help brands of all sizes spark sales this holiday season. 

What you’ll learn in “Ready, Set, Sparkle: Prep Your Holiday Campaigns with Walmart Connect” webinar: 

Holiday shopping trends:
Understand when and how Walmart customers shop, from early birds to last-minute gifters.

Campaign planning tips by month:
Get a step-by-step, month-by-month playbook to guide your campaign build, flighting, and budget planning.

Full-funnel ad tactics that help drive results:
Learn how Sponsored Products, Sponsored Brands, and Sponsored Videos work together to drive awareness and conversion, plus how to launch, even with a small catalog.

Real-world examples:
Hear how real brands activated during seasonal moments to unlock meaningful results, even starting from scratch. 

No matter your starting point, you’ll gain the insights and tools to advertise with confidence and grow your impact all season long.

Sources: 
*NRF Says Holiday Season Was a Notable Success as ‘Consumers Came Out to Spend,’ January 2025.
**Holiday Lookback Gifting Survey Provided by Walmart Media Insights Research Services Team for the 2024/25 Holiday Season in March 2025.