In this training, you will learn how suppliers can book In-market audiences for both Onsite and Offsite via Walmart DSP. In-market audiences find category customers and, unlike Propensity, the In-market algorithm is more sensitive to search and browse behavioral signals and to cyclical purchase patterns which can identify high-intent customers. Furthermore, In-market audiences are prepackaged as “off-the-shelf” (standard) audiences that are always-on and ready to use at any time!
